SashaNuNeNado is a tattoo studio located in the heart of Helsinki. The founder reached out to me to design her very first logo. She shared her love for minimalist, playful, and bold designs, which became the foundation for our work.

Initially, we created a quirky logo featuring a funny face that she absolutely loved. It captured the element of surprise, perfectly reflecting the studio’s name Sasha Nu Ne Nado, which means Sasha, just don't in Russian. However, after considering her Instagram aesthetic - an essential part of promoting her studio, we realized it didn’t quite fit.

We then developed a new concept that became the final design. The result is clean and fluid, balancing minimalism with intricate details. The color was inspired by the signature red ink the studio is known for, making the logo both distinctive and representative of the brand.