NASTY CIDER is a personal project of mine.

I recently visited Alko and noticed that in Finland, we don’t often see particularly eye-catching alcoholic drink designs. Even though I don’t drink, I enjoy browsing Finnish alcohol packaging now and then for inspiration. That’s when the idea hit me. I wanted to create a design for a fictional cider called "Nasty Cider".

The name itself felt like a playful challenge, and it sparked my imagination to craft something unique, and a little rebellious. Something that could stand out on the shelves and make people smile (or do a double take). Designing for a “not real” cider also gave me the freedom to explore without boundaries, which is always the most exciting part of the process!