Maineva is a newly established creative marketing agency founded by Anastasiia Nevalahti. She reached out to me to design the company’s very first logo. The brief was clear: a bold, eye-catching logo that immediately conveys the creative nature of the business, while maintaining a clean, professional, and mature image. Beyond that, I was given complete creative freedom.

We decided to focus on the letter "M" and started developing concepts around it. Among the many variations we explored, one stood out. It featured an "M" subtly shaped like a growth scale, symbolizing progress, with smooth curves representing the company’s flexibility. Additionally, the shape resembled a drop of paint, emphasizing Maineva’s creative essence.

The chosen color palette was designed to evoke a sense of calm, creative inspiration, and energy, reflecting the approachable and trustworthy nature of the company. It’s the kind of brand that feels safe to collaborate with, making you want to dive into a project together.